The Scent of Men
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- Category: English
- Date Submitted: 10/27/2011 01:52 PM
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The Scent of Men
Men’s cologne is a billion dollar industry from manufacturing the cologne, commercials, magazine ads, and paying celebrities to endorse the product. According to speakingofsents.com Tim McGraw has made over 6 million dollars in sales marketing his name cologne MCGRAW SILVER since it was launched in August 2008.
The men’s cologne industry is selling masculinity to both male and female buyers. Clearly marketing a stagey to persuade male and female buyers to buy their product by representing an image to men in ways they desire to be or what women want from a man.
In the December 2010 issue of Good Housekeeping is an ad for Tim McGraw’s cologne called MCGRAW SILVER. McGraw’s cologne is advertised in a magazine that is designed for women however, men will also connect to the ad. The tone of the ad is posed as a lone man saving the damsel in distress, like a romance novel. The ad’s background is high rise buildings with no color except black, white and shades of grey. The windows in the buildings have various geographic patterns on them of the same colors. There is no blue sky but in its place is a faded white and grey building. On the street level are buildings with windows reflecting wavy immerges of the building across the street. Although the entire ad was shot in black and white you can see trees, bushes, a sign and the American flag in the foreground. The ad was manipulated with the McGraw standing in a deserted street while wearing his trade mark black Stetson cowboy hat that sits with the rim just above his eyes. This causes him to have to look up ever so slightly to see his face. This gives McGraw a self-confident look without being smug about it but the brash cocky smile tells you something different. McGraw has an unshaven face with the hint of a goatee and he is wearing a black pair of jeans with gold stitching and a silver leafed belt buckle. McGraw is also wearing a white button up cotton shirt that lays slightly open with the...
Men’s cologne is a billion dollar industry from manufacturing the cologne, commercials, magazine ads, and paying celebrities to endorse the product. According to speakingofsents.com Tim McGraw has made over 6 million dollars in sales marketing his name cologne MCGRAW SILVER since it was launched in August 2008.
The men’s cologne industry is selling masculinity to both male and female buyers. Clearly marketing a stagey to persuade male and female buyers to buy their product by representing an image to men in ways they desire to be or what women want from a man.
In the December 2010 issue of Good Housekeeping is an ad for Tim McGraw’s cologne called MCGRAW SILVER. McGraw’s cologne is advertised in a magazine that is designed for women however, men will also connect to the ad. The tone of the ad is posed as a lone man saving the damsel in distress, like a romance novel. The ad’s background is high rise buildings with no color except black, white and shades of grey. The windows in the buildings have various geographic patterns on them of the same colors. There is no blue sky but in its place is a faded white and grey building. On the street level are buildings with windows reflecting wavy immerges of the building across the street. Although the entire ad was shot in black and white you can see trees, bushes, a sign and the American flag in the foreground. The ad was manipulated with the McGraw standing in a deserted street while wearing his trade mark black Stetson cowboy hat that sits with the rim just above his eyes. This causes him to have to look up ever so slightly to see his face. This gives McGraw a self-confident look without being smug about it but the brash cocky smile tells you something different. McGraw has an unshaven face with the hint of a goatee and he is wearing a black pair of jeans with gold stitching and a silver leafed belt buckle. McGraw is also wearing a white button up cotton shirt that lays slightly open with the...