Think Different Exercise
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Think Different Exercise
Prajwal Prasai
University of Phoenix
Author Note
This paper was prepared for Business Communication and Critical thinking PHL/458 taught by instructor Daryl Korinek.
In 1997, Apple , Inc rolled a 1 Minute marketing campaign called "Think different". this 1 minute commercial was about what we can achieve if we think outside the box. To validate and support Apple view the commercial featured black- and- white footage of 17 iconic personalities of the 20th century.
In order of appearance they were: Albert (genius scientist who invented the world's most famous equation known as mass-energy equation E = mc2 ), Bob Dylan ( American musician, song writer, artist and writer who has been recognized as one of the most influential figure in popular music and culture ), Martin Luther King (who fought for civil rights using nonviolent civil disobedience), Jr. Richard Branson (English businessman and investor. He is also the founder virgin group consisting of more than 400 companies),John Lennon (founder member the world's most successful band in history of popular music known as the rock group The Beatles), Buckminster Fuller ( author, system theorist and inventor of architecture designs)Thomas Edison (American inventor and businessman) , Muhammad Ali (professional boxer), Ted Turner ( businessman and a media mogul . He is also the founder of first 24 hour cable news network CNN) , Maria Callas ( influential opera singer), Mahatma Gandhi ( led India to independence and fought for civil rights and freedom across the world) Amelia Earhart (First female aviator to fly across Atlantic ocean by herself), Alfred Hitchcock ( film director and producer known for his mastery technique on suspense and psychological thriller genres), Martha Graham (modern dancer and choreographer), Jim Henson ( American puppeteer, artist, cartoonist, inventor, screenwriter, actor, film director and producer) , Frank Lloyd Wright (American architect, interior...
Prajwal Prasai
University of Phoenix
Author Note
This paper was prepared for Business Communication and Critical thinking PHL/458 taught by instructor Daryl Korinek.
In 1997, Apple , Inc rolled a 1 Minute marketing campaign called "Think different". this 1 minute commercial was about what we can achieve if we think outside the box. To validate and support Apple view the commercial featured black- and- white footage of 17 iconic personalities of the 20th century.
In order of appearance they were: Albert (genius scientist who invented the world's most famous equation known as mass-energy equation E = mc2 ), Bob Dylan ( American musician, song writer, artist and writer who has been recognized as one of the most influential figure in popular music and culture ), Martin Luther King (who fought for civil rights using nonviolent civil disobedience), Jr. Richard Branson (English businessman and investor. He is also the founder virgin group consisting of more than 400 companies),John Lennon (founder member the world's most successful band in history of popular music known as the rock group The Beatles), Buckminster Fuller ( author, system theorist and inventor of architecture designs)Thomas Edison (American inventor and businessman) , Muhammad Ali (professional boxer), Ted Turner ( businessman and a media mogul . He is also the founder of first 24 hour cable news network CNN) , Maria Callas ( influential opera singer), Mahatma Gandhi ( led India to independence and fought for civil rights and freedom across the world) Amelia Earhart (First female aviator to fly across Atlantic ocean by herself), Alfred Hitchcock ( film director and producer known for his mastery technique on suspense and psychological thriller genres), Martha Graham (modern dancer and choreographer), Jim Henson ( American puppeteer, artist, cartoonist, inventor, screenwriter, actor, film director and producer) , Frank Lloyd Wright (American architect, interior...