Top Trends in Household Care - Exploring the air freshener, dishwashing product, general purpose household cleaner, laundry care, household paper towels, and pest control categories
Spanning the air freshener, dishwashing product, general purpose household cleaner, laundry care, household paper towels, and pest control categories, the household care market is diverse and has high relevance to many consumer niches. Current, and promising, market trends center on an interest in targeted functionality, more complex scent offerings, and the leveraging of technology to create a more compelling user experience.
Key Findings
The drive to live in a sterilized world is being reflected in innovations that offer more specialist cleaning solutions. This is supported by the interests of over half of consumers globally who say they favor functionality over "natural" claims in household care products.
Scent has a powerful role as a consumer comforter, with 43% of shoppers globally saying they always opt for familiar scents. Beyond this, changing dynamics mean that fragrances now have a position of reassuring the consumer about the value of the product they are purchasing.
Synopsis
"Top Trends in Household Care" seeks to explore the key trends and future opportunities that are being shaped by the changing consumer behaviors and needs in the household care space.
CONSUMER INSIGHT: Data analyzed from Canadean's consumer surveys delivers a clear picture of the global consumer in relation to the hot drinks categories.
Table Of Content
1.Introduction
2. Innovation Trends in Household Care
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