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- Submitted by: marulasiddappa
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- Category: English
- Date Submitted: 01/14/2012 06:27 AM
- Pages: 32
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EXECUTIVE SUMMARY
A project report containing the marketing research on “Business Customer Attitude and Perception towards placing advertisement in English newspaper for Belgaum region and it’s impact on Deccan Herald’s new advertising supplement” at The printers (Mysore) Pvt. Ltd. Belgaum.
Deccan Herald’s new advertising supplement is a supplement which company wants to launch for Belgaum region. Where it wants to cover the uncovered advertising market , it wants to tap the market of advertisement who want or wish to advertise only for Belgaum city in English newspaper.
This project is partial fulfillment of requirement of MBA 4th semester in Belgaum Institute of Management Studies (MBA).
It was an opportunity to learn the practical aspects of industry. I had chosen this topic concerned to company requirement Deccan Herald is market leader in newspapers industry to Karnataka.
In newspapers industry the maximum operating cost i.e. around 65% of operating cost is generated from advertisements & 35% from sales of newspaper.
Hence, to maintain it’s position so to expand its operation it requires excess revenue hence it is targeted growing city advertising market, which are not covered by Deccan Herald.
So company want to launch advertising supplement locally to cover the market. Now company want to know feasibility of this strategy & market response towards this.
Accordingly I set the objective & collected the required information through structured questionnaire that included requirements what the company needed. Questionnaire is attached in the appendix.
INTRODUCTION
The project consists of the topic “Business Customer Attitude and Perception towards placing advertisement in English newspaper for Belgaum region and it’s impact on Deccan Herald’s new advertising supplement” at The printers (Mysore) Pvt. Ltd. Belgaum.
Deccan Herald is leading brand newspaper in Karnataka. It is published by The Printers (Mysore) Pvt. Ltd.
I carried...
A project report containing the marketing research on “Business Customer Attitude and Perception towards placing advertisement in English newspaper for Belgaum region and it’s impact on Deccan Herald’s new advertising supplement” at The printers (Mysore) Pvt. Ltd. Belgaum.
Deccan Herald’s new advertising supplement is a supplement which company wants to launch for Belgaum region. Where it wants to cover the uncovered advertising market , it wants to tap the market of advertisement who want or wish to advertise only for Belgaum city in English newspaper.
This project is partial fulfillment of requirement of MBA 4th semester in Belgaum Institute of Management Studies (MBA).
It was an opportunity to learn the practical aspects of industry. I had chosen this topic concerned to company requirement Deccan Herald is market leader in newspapers industry to Karnataka.
In newspapers industry the maximum operating cost i.e. around 65% of operating cost is generated from advertisements & 35% from sales of newspaper.
Hence, to maintain it’s position so to expand its operation it requires excess revenue hence it is targeted growing city advertising market, which are not covered by Deccan Herald.
So company want to launch advertising supplement locally to cover the market. Now company want to know feasibility of this strategy & market response towards this.
Accordingly I set the objective & collected the required information through structured questionnaire that included requirements what the company needed. Questionnaire is attached in the appendix.
INTRODUCTION
The project consists of the topic “Business Customer Attitude and Perception towards placing advertisement in English newspaper for Belgaum region and it’s impact on Deccan Herald’s new advertising supplement” at The printers (Mysore) Pvt. Ltd. Belgaum.
Deccan Herald is leading brand newspaper in Karnataka. It is published by The Printers (Mysore) Pvt. Ltd.
I carried...