Transmitting Social Class
- Submitted by: blayne
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- Category: Politics: Moral Issues
- Date Submitted: 12/02/2014 12:44 PM
- Pages: 4
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Transmitting Social Class
Widdrington Country Barn allowed to re-erect signs after council Climbdown
When comparing the difference in advertising and news media in urban and rural communities, I thought it was best to see how the same product or business is advertised in both communities. First, I researched a rural community.
The website Journallive.co.uk provided an article and an image about a certain coffee shop in Widderington, KY. The story was written by David Black and was part of The Journal, it was published on August eighth of 2011. After reading the article, it was evident that the coffee shop was a successful, “delightful” and part of their community. The article was about the reconstruction of the coffee shops advertisements and the re-opening of a new and improved shop. The Country Barn is an award-winning rural business and has many loyal customers. When fighting for their rights to advertise, they had More than 530 customers and employees sign a petition in support of the business, which employs 32 people and has won several rural enterprise awards. They claimed it was at risk of closure without the vital adverts. After reading the article and collecting some statistics, The Country Barn targets their local and loyal customers, probably lower-middle class and the people who occasionally “pass-through”. It is a small, family run business that only advertises a couple miles out of where the shop is located leading me to believe that it is a business that depends on stability rather than growth.
The location of the shop is one aspect that leads me to that particular social class, along with their form of advertising. Urban communities will advertise through billboards, radios and commercials, The Country Barn used ten sturdy wood signs on the corners of local roads. Not only do they fit into the rural community of advertising but also they want to. The theme of their shop and advertising is simplicity, good home cooking, and fresh...
Widdrington Country Barn allowed to re-erect signs after council Climbdown
When comparing the difference in advertising and news media in urban and rural communities, I thought it was best to see how the same product or business is advertised in both communities. First, I researched a rural community.
The website Journallive.co.uk provided an article and an image about a certain coffee shop in Widderington, KY. The story was written by David Black and was part of The Journal, it was published on August eighth of 2011. After reading the article, it was evident that the coffee shop was a successful, “delightful” and part of their community. The article was about the reconstruction of the coffee shops advertisements and the re-opening of a new and improved shop. The Country Barn is an award-winning rural business and has many loyal customers. When fighting for their rights to advertise, they had More than 530 customers and employees sign a petition in support of the business, which employs 32 people and has won several rural enterprise awards. They claimed it was at risk of closure without the vital adverts. After reading the article and collecting some statistics, The Country Barn targets their local and loyal customers, probably lower-middle class and the people who occasionally “pass-through”. It is a small, family run business that only advertises a couple miles out of where the shop is located leading me to believe that it is a business that depends on stability rather than growth.
The location of the shop is one aspect that leads me to that particular social class, along with their form of advertising. Urban communities will advertise through billboards, radios and commercials, The Country Barn used ten sturdy wood signs on the corners of local roads. Not only do they fit into the rural community of advertising but also they want to. The theme of their shop and advertising is simplicity, good home cooking, and fresh...