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US Education Apps Market Size, Share, Trends,
Growth, Analysis and Outlook, Competitive Strategies
And Forecasts, 2015-2019
Market Outlook of the education apps market in the US
Technavio's market research analyst predicts the education apps market in the US to grow at a CAGR of
approximately 31% during the forecast period. The rising penetration of e-learning and m-learning in
educational institutions is expected to result in the extensive digitization of educational methodologies.
This extensive digitization of educational methodologies is anticipated to bolster growth in the
education apps market during the forecast period.
The growing demand for e-learning is the key driver for the growth of this market. The rising adoption of
gadgets, such as tablets and laptops, by students, is expected to pave the way for digital textbooks and
other online educational content. Since e-learning facilitates customized learning for students by
preventing the generalization of educational content; their augmented adoption is envisaged to result in
market growth during the forecast period.
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Product-based segmentation of the education apps market in the US
Pre-primary education
Primary and secondary education
Higher education
In this market study, analysts have estimated the primary and secondary education segment to be the
largest market segment during the forecast period. Much of this segment's growth can be attributed to
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factors like the growing preference for blended learning and the rapid growth of the virtual schools in
the US region.
Competitive landscape and key vendors
The market for education apps in the US is highly competitive and is primarily dominated by pure-play
education technology...