Video Game Kiosk Marketing Plan
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Crated by: Seth J. Haigh – Manage To Grow.com Sample (Fictions) Marketing – Blue Box Marketing Plan
14 Feb 2010
VIDEO GAME KIOSK MARKETING PLAN Blue Box Kiosk Game Rentals
Haigh, Seth J. Table of Contents
Page 2 of 25
1.0 Executive Summary .............................................................................................................. 4 2.0 Situation Analysis ................................................................................................................. 4 2.1 Market Summary ................................................................................................................... 5 2.1.1 Market Demographics ........................................................................................................ 6 2.1.2 Market Needs ..................................................................................................................... 7 2.1.3 The Market and Trends ...................................................................................................... 8 2.1.4 Market Growth ................................................................................................................... 9 2.2 SWOT Analysis................................................................................................................... 10 2.3 Competition and Buying Patterns ....................................................................................... 11 2.4 Services ............................................................................................................................... 12 2.5 Keys to Success ................................................................................................................... 12 2.6 Critical Issues ...................................................................................................................... 13 3.0 Marketing Strategy...
14 Feb 2010
VIDEO GAME KIOSK MARKETING PLAN Blue Box Kiosk Game Rentals
Haigh, Seth J. Table of Contents
Page 2 of 25
1.0 Executive Summary .............................................................................................................. 4 2.0 Situation Analysis ................................................................................................................. 4 2.1 Market Summary ................................................................................................................... 5 2.1.1 Market Demographics ........................................................................................................ 6 2.1.2 Market Needs ..................................................................................................................... 7 2.1.3 The Market and Trends ...................................................................................................... 8 2.1.4 Market Growth ................................................................................................................... 9 2.2 SWOT Analysis................................................................................................................... 10 2.3 Competition and Buying Patterns ....................................................................................... 11 2.4 Services ............................................................................................................................... 12 2.5 Keys to Success ................................................................................................................... 12 2.6 Critical Issues ...................................................................................................................... 13 3.0 Marketing Strategy...