Visitor Attraction Management
- Submitted by: amritdnath
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- Category: Other
- Date Submitted: 07/08/2015 03:28 PM
- Pages: 9
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Visitor Attraction Management |
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Table of Contents
Introduction 1
The Rationale for Selecting the IWM, Lambeth Road as a Visitor Attraction 1
The Market for this Visitor Attraction 2
Likely Opportunities and Challenges Facing the IWM 4
Conclusion 5
References 5
Introduction
In the tourism and hospitality industry, designing strategy to attract visitors or customers has become a challenging task for the strategic decision makers in that industry. This report is going to focus over the issues related with the visitor attractions for the Imperial War Museum. The reasons for choosing Imperial War Museum have been discussed here. Again the market segment that the Imperial War Museum has to be look for to explore the existing tourism and hospitality market opportunities has been identified. After that the report is going to concentrate over the opportunities and threats the strategic management board of the Imperial War Museum is going to face in terms of designing their visitor attraction strategy.
The Rationale for Selecting the IWM, Lambeth Road as a Visitor Attraction
In the tourism and hospitality sector, only service quality matters. In order to ensure superior service quality and to satisfy the unique needs of the visitors or tourists in the sector, strategic priorities have to be given over the visitor management issues. Museums have always been one of the key parts in the tourism and hospitality sector (Carver, 2004). Dealing with visitor management in museum is very challenging for the strategic decision makers due to the uniqueness of the subject matter of the museum. Here the Imperial War Museum has been selected to explore different aspects of the visitor management along with the market for the visitor attraction and the opportunities and the challenges facing by the Imperial War Museum.
The Imperial War Museum has been established in 1917 and it mainly focuses on the wars where Britain and the...
Visitor Attraction Management |
|
|
|
|
|
Table of Contents
Introduction 1
The Rationale for Selecting the IWM, Lambeth Road as a Visitor Attraction 1
The Market for this Visitor Attraction 2
Likely Opportunities and Challenges Facing the IWM 4
Conclusion 5
References 5
Introduction
In the tourism and hospitality industry, designing strategy to attract visitors or customers has become a challenging task for the strategic decision makers in that industry. This report is going to focus over the issues related with the visitor attractions for the Imperial War Museum. The reasons for choosing Imperial War Museum have been discussed here. Again the market segment that the Imperial War Museum has to be look for to explore the existing tourism and hospitality market opportunities has been identified. After that the report is going to concentrate over the opportunities and threats the strategic management board of the Imperial War Museum is going to face in terms of designing their visitor attraction strategy.
The Rationale for Selecting the IWM, Lambeth Road as a Visitor Attraction
In the tourism and hospitality sector, only service quality matters. In order to ensure superior service quality and to satisfy the unique needs of the visitors or tourists in the sector, strategic priorities have to be given over the visitor management issues. Museums have always been one of the key parts in the tourism and hospitality sector (Carver, 2004). Dealing with visitor management in museum is very challenging for the strategic decision makers due to the uniqueness of the subject matter of the museum. Here the Imperial War Museum has been selected to explore different aspects of the visitor management along with the market for the visitor attraction and the opportunities and the challenges facing by the Imperial War Museum.
The Imperial War Museum has been established in 1917 and it mainly focuses on the wars where Britain and the...