Attraction Marketing is a very important tool used by many successful entrepreneurs. It is the practice of providing value to your business. Many business owners market their businesses in incorrect ways, which can lead to time and money wasted. This article will teach you how you can turn your business into a success by using the right tools.
The easiest way to sink your network marketing business is by promoting how great your products or services are. When consumers see this, they tend to feel as if you’re only saying this to take their money. They begin to feel like a large dollar sign to you and they move on to another business. Think back to how may advertisements you’ve seen online that promised you that they are the very best in the business. Every business claims to be the best exterminators, the best car insurance provider, the best hair salon, the best office supply store, ect. Could it be that every one of those companies are the best in their industries? I doubt that.
What would you think if I told you that I had the best diet pill in the industry today? The first thing that might come to your mind is the various numbers of advertisements where you’ve heard that before. What makes my diet pills so different than the rest? Why am I claiming it to be the best? Most consumers would say that my bias came from the fact that I am the one that’s selling it. If the tables were turned and the diet pills were sold by someone else, would I want to promote it?
Place yourself in the consumer’s shoes. Out of all the choices you have as a consumer, what encourages you to choose a certain brand or store? Could it be the customer service, the prices, or its high recommendations? What allows you to have brand loyalty? Think about these things and search for ways to apply these to your business.
Going back to the example of the diet pills: Let’s say that a highly respected celebrity like Janet Jackson mentions in an interview that she uses these same diet...