What Makes Superman so Darned American

The new DayQuil and NyQuil Severe appeals to consumers on the basis of its claim that NyQuil expeditiously relieves toughest severe cold symptoms. A person can ingest either a tablet or a teaspoon of liquid Nyquil. This advertisement appeals to the customers buying the medicine because they can take it whichever way they feel comfortable with.   Pathos appeals to emotions, using a joint textual/image approach. This advertisement is an attempt to sell the product by emphasizing the relief of the worst possible cold symptoms.
            In examining the visual imagery technique, it was determined that the ad used an emotional appeal.  The ad tries to get the reader to identify with a miserable looking man lying at home on his sofa. He is bundled up in a warm blanket and appears to be shivering and seems to be very ill. His used facial tissues are strewn all over the room in order to make you want to buy this medicine to stop blowing your nose, which hurts your nose and wastes a lot of tissue papers.  There are boxes of empty and partially full tissue boxes visible in this advertisement.
            The old newspapers lying on the floor; his thermometer on the table and many empty cups and cans, give the reader the idea that he has been sick for a few days.  It makes you think you need a strong medicine to relieve severe cold symptoms.   The combined approach is to get you to buy the product because you're feeling sick and upset, and require immediate relief from the terrible cold symptoms you are experiencing.
          The charged words used to encourage you to buy this product are: ugliest, nastiest, roughest, toughest cold symptoms. These four superlative forms describe terrible cold symptoms requiring prompt relief.   The sloppy appearance of the man’s room tells me that he has been very sick for a period of time and has been unable to clean up his used food cans, medicine, tissues, dishes and papers. The ad connotes infection in the body, sleep and suffering. ...