Zara Business Report
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- Date Submitted: 04/17/2016 10:05 PM
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Preliminary Course Business Studies
Mariah Taleb Yr 11
Teacher: Sheralee Clark
Write a 1200 word research report analysing and evaluating the expansion of a global business into Australia
International Business ZARA
Executive Summary
Zara is the leader fashion brand, of the Spanish Group Inditex - the biggest fashion retailer chain in the world –founded by CEO Amancio Ortega, The brand offers excellent quality designs copied from high fashion designers at average market price. Zara’s Mission is committed to satisfy the desires of its customers through continuous innovation in order to improve their shopping experience. Zara promises to provide customers with new and affordable designs following the latest fashion trends (Inditex Annual Report) Zara has captured the public’s attention due to its efficient and unique business structure and turn around efficiency. The first Zara Store was open in Spain in 1975, and since then it has experienced a strong national and international expansion. Currently Zara has 1,603 stores in 77 different countries worldwide including Australia. It has achieved success and a competitive advantage by employing a particular vertical business structure. In addition, Zara has revolutionized the fashion industry with a “fast fashion” strategy, adapting merchandise assortments to current trends as quickly as possible and bringing affordable ultrafashionable items to the masses (Inditex Annual Report; Inditex.com) Zara’s values are based on freedom, perfectionism, responsibility, rapidness, flexibility and respect to others and to its management team (Craig, 2004) . Louis Vuiton’s fashion director Daniel Pietter has referred to Zara as, “possibly the most innovative and devastating retailer in the world.” (Michael Hughes Director of Brand Strategy)
Zara’s Organisational Structure
The Inditex Group is made up of...
Mariah Taleb Yr 11
Teacher: Sheralee Clark
Write a 1200 word research report analysing and evaluating the expansion of a global business into Australia
International Business ZARA
Executive Summary
Zara is the leader fashion brand, of the Spanish Group Inditex - the biggest fashion retailer chain in the world –founded by CEO Amancio Ortega, The brand offers excellent quality designs copied from high fashion designers at average market price. Zara’s Mission is committed to satisfy the desires of its customers through continuous innovation in order to improve their shopping experience. Zara promises to provide customers with new and affordable designs following the latest fashion trends (Inditex Annual Report) Zara has captured the public’s attention due to its efficient and unique business structure and turn around efficiency. The first Zara Store was open in Spain in 1975, and since then it has experienced a strong national and international expansion. Currently Zara has 1,603 stores in 77 different countries worldwide including Australia. It has achieved success and a competitive advantage by employing a particular vertical business structure. In addition, Zara has revolutionized the fashion industry with a “fast fashion” strategy, adapting merchandise assortments to current trends as quickly as possible and bringing affordable ultrafashionable items to the masses (Inditex Annual Report; Inditex.com) Zara’s values are based on freedom, perfectionism, responsibility, rapidness, flexibility and respect to others and to its management team (Craig, 2004) . Louis Vuiton’s fashion director Daniel Pietter has referred to Zara as, “possibly the most innovative and devastating retailer in the world.” (Michael Hughes Director of Brand Strategy)
Zara’s Organisational Structure
The Inditex Group is made up of...