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Case 13: Corona Beer: From a local Mexican player to a global brand BUS 599- Strategic Management Strayer University ? Chesapeake Identify and discuss the...
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Global Brands ... Mexican ... player A can control player ... local farmers, for example, are convinced about the drawbacks of globalization. They respect the anti globalization...
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Global Brands ... 13(6),pp.398-405. Svensson, G and Wood, G.(2007) ?Ethical Performance evaluation(EPE) in Business Practices: Framework and Case ... locally and globally...
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the use coordinated brands in global market. ... in that all the players are given a chance to ... well rooted in the local cultures of the area ... products in this case are...