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Product Launch Plan Executive Summary The business and marketing strategy for the PureSip product will be different in Australia and Indonesia. The market in...
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Summary: This case talks about the dilemma of Campbell Soup Company who wants to change the packaging of their soups. They want to change both the brand name and the...
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Our objective is to create a product that we can market utilizing the concepts learned over the next several weeks. To start, we had to consider our...
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