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Index Mercedes, “only the best is good enough”. 3 The brand. 3 The consumer decision making process. 4 Need recognition. 4 Means-end theory. 5 Cultural influences...
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-Benz Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a famous brand of luxury cars. These are German made cars...
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KARL FRIEDRICH BENZ Karl Freidrich Benz was a German engine designer and automobile engineer, best known as the inventor of the gasoline-powered cars and the founder...
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to the neglect of individual psychological factors). From the former point of ... forces which may be labelled ?the sociology of science?, such as its relative youth...
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