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Table of Contents 1.0 Introduction 2 2.0 Modified Integrated Marketing Communication Objectives 2 3.0 Modified Creative Strategy Statement 3 3.1 Creative...
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INDEX 1. Company profile pag. 4 2. Crisis pag.5 3. Context analysis pag. 6 4. SMART marketing communication objectives pag. 11 5. Marketing...
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Introduction Today’s market is characterised by highly competitive organisations which are all vying for consumer’s loyalty. Firms are...