Environmental Factors of Domestic and Global Marketing
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Environmental factors of Domestic and Global Marketing
Jerome T. Covington
MKT/421
February 21, 2011
Mr. Soumya Ghosh
Environmental Factors of Domestic and Global Marketing
Domestic and global marketing are an important aspect of any business. Both areas of marketing must be thoroughly understood in order for the marketing of a particular product to be effective. The process of marketing a product or service consists of many elements and is not done only one way at all times (Love to know, 2011). The marketing of a product does not solely depend on whether it will be marketed domestically or globally, however, whether a product or service is marketed domestically or globally is highly important. The importance of knowing whether a product or service will be marketed domestically or globally is high because companies such as Exxon-Mobile, for example, need to know one way or the other so as to make decisions and conduct research on how to go about marketing their products and services. The Exxon-Mobile Company will be the example used in this paper to explain the environmental factors of domestic and global marketing.
Influence of Global Economic Interdependence/Effect of Trade Practices and Agreements
The fact that Exxon-Mobile was created in the United States requires the company not to have to make any changes or adjustments in how they do business in the United States. However, once Exxon-Mobile decided to take their business practices across the seas, global economics and global trade practices have to be researched and analyzed for every country being considered for business. Exxon-Mobile is namely in the oil and petroleum business and oil is needed to help produce petroleum. Oil is a resource that is available in the United States, however, it is a resource that is not as plentiful and the United States would need it to be. The global economic interdependent influence the world has on Exxon-Mobile is that because oil is not as...
Jerome T. Covington
MKT/421
February 21, 2011
Mr. Soumya Ghosh
Environmental Factors of Domestic and Global Marketing
Domestic and global marketing are an important aspect of any business. Both areas of marketing must be thoroughly understood in order for the marketing of a particular product to be effective. The process of marketing a product or service consists of many elements and is not done only one way at all times (Love to know, 2011). The marketing of a product does not solely depend on whether it will be marketed domestically or globally, however, whether a product or service is marketed domestically or globally is highly important. The importance of knowing whether a product or service will be marketed domestically or globally is high because companies such as Exxon-Mobile, for example, need to know one way or the other so as to make decisions and conduct research on how to go about marketing their products and services. The Exxon-Mobile Company will be the example used in this paper to explain the environmental factors of domestic and global marketing.
Influence of Global Economic Interdependence/Effect of Trade Practices and Agreements
The fact that Exxon-Mobile was created in the United States requires the company not to have to make any changes or adjustments in how they do business in the United States. However, once Exxon-Mobile decided to take their business practices across the seas, global economics and global trade practices have to be researched and analyzed for every country being considered for business. Exxon-Mobile is namely in the oil and petroleum business and oil is needed to help produce petroleum. Oil is a resource that is available in the United States, however, it is a resource that is not as plentiful and the United States would need it to be. The global economic interdependent influence the world has on Exxon-Mobile is that because oil is not as...